Twelve years building products.
I'm Robin. I started in product design, moved into building things with technology, and eventually stopped wanting to hand the interesting parts to anyone else. So now I build them myself.
What I do
I build configurators, internal tools and the pricing logic that sits behind them, for products that got too interesting for a template. I come at it as a product manager who also writes the code, so the customer, the awkward edge cases and how the thing is actually built are all part of the same conversation.
How I got here
I studied product design and started out in an R&D team, building an augmented reality app for electrical equipment: chargers, power units, that sort of thing. After that came a project putting energy on the blockchain, and that was where it clicked. Designing products is good, but building them with technology is better. So I became a product manager and spent the next twelve years making prototypes and shipping products in e-mobility, communications and recruitment.
Why this kind of work
I like new problems. One of my favourite builds was a tool that matched the schedules and preferences of hundreds of doctors in Australia to hospitals across the east of the country. I knew nothing about that world when I started, and honestly that was the best part: get in, understand it properly, then build something that solves it. I get bored doing the same thing twice, so I went looking for work where every project is a different world. Configurators that bring in leads, internal flows, a tool that works out how to pack the right kit into a box. All different, which is exactly why I like it.
How I work
Fixed scope, fixed price. You see it running every week, not in slides. It is built on your stack and in the open, so there is nothing to rip out later. When it ships you get the keys and the source, with no platform tax and no licence creeping up every year.